Monday, February 1, 2016

Engagement Analytics – The New Frontier in Interactive Learning

The purpose of adding interactivity to eLearning has been two-fold, improved learner engagement and better learning outcomes. While we are able to gain basic insights on learner engagement, learning outcomes still deserve to be judged well. And, this very need demands further channelization of interactive learning analytics. How about retrieving data that could help in analyzing learner behavior and learning patterns? Alternatively, knowing which interactivity is working great and returning high-end results? Or, how about retrieving key statistics to know how engaged your learners are? Behold and make way for "Engagement Analytics" in eLearning.

Raptivity team paces ahead with the concept of Engagement Analytics to map user behavior and answer the above-mentioned questions. An amazing combination of ‘Data Analytics’ and ‘Interactive Learning’ packs as a firm base for this concept. Engagement Analytics will enable eLearning developers to get sophisticated insights into what’s working in their interactivity, and what’s not. Based on the valuable insights, they could tweak the interactive content to achieve desired learning outcomes. 

Engagement Analytics – The New Frontier in Interactive Learning Engagement Analytics, can help eLearning developers answer some serious questions such as
  • Are my learners visual or they prefer reading content?
  • Do my learners simply gloss over the content or thoroughly go through it?
  • Are my learners missing important content? Do I need to improve instructions to emphasize it further?
Figure 1- Engagement Analytics 

Joe Ganci, one of the most acclaimed eLearning industry experts, comments, “The Learning and Training industry has finally started to realize the importance of capturing and analyzing learner data much more deeply than in the past. I'm happy to see Raptivity taking learner data analytics to the next level with Engagement Analytics. I see a great potential here to address some common pain points in online learning.”

Mapping learner behavior through analytics would help in efficient and engaging course design. It is all about performance improvement and better learning outcomes here on. To explore Engagement Analytics in-depth, visit

Have you done a test drive of this interesting concept? We would love to hear your thoughts on it.

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