Thursday, July 30, 2015

Harness the Power of Videos in Interactions

It goes without saying that eLearning courses can be made more engaging using a range of techniques, and using videos can be an effective one. Why effective? Well, who doesn’t like watching videos? In fact, people are consuming videos more than ever due to widespread use of laptops, smartphones and internet availability. Let’s look at some interesting stats about videos and see what makes them so engrossing: 
  • Forrester Research estimates that one minute of online video equates to approximately 1.8 million written words.
  • 90 percent of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text.
  • People retain 95% of the message in a video compared to 10% in text and 65% in images.
 All of these research statistics point to the fact that visual education aids like videos can enhance learning results and increase the rate at which we retain information. However, it becomes equally important for instructional designers and course creators to present these videos in unique exciting ways. A plain video would only end up being a one-way communication and make learners temporarily passive. There are various ways to use videos and make them interactive and more engaging for learners. Raptivity, for example, has a range of interaction models which help present videos in a variety of interesting ways. Here are some samples for you to have a quick look at.

An example of video with key points being summarized at regular intervals. (Check Section 3 - Why eLearning?)

An example of video with knowledge check questions at logical sections within the video.

An example of video being used in an eBook to create a unique eBook experience.

An example of video with additional text at appropriate intervals within the video.

Have you ever used videos in your eLearning? How have you made them interactive? Share your stories and samples in the comments below.

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