Thursday, March 27, 2014

Use Crowdsourcing to Improve Products, Design New Products, or Solve Problems

"Two heads are better than one”, I am sure all of you would have heard this saying and many of you might agree with it too. It's a proven fact that two people working together have a better chance of solving a problem than someone working alone. But what if you could ask a crowd of people to work together to solve a problem? The results could be incredible.

This method, called crowdsourcing, is defined by Wikipedia as “the practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people and especially from the online community rather than from traditional employees or suppliers.”

There are many companies using crowdsourcing today to improve products, design new products, or solve problems.

Lego’s Cuusoo crowdsourcing platform is a site that allows users to interact with a LEGO project team and give input on new products. The products are released based on fan submissions. The benefits for LEGO are an abundant pool of resources that supply new product ideas and word-of-mouth online marketing.

Eli Lily funded InnoCentive, the global leader in open innovation crowdsourcing competitions, as a way to connect with people outside the company who could help solve problems. The company pays the solvers from $10,000 to $100,000 per solution.

The Raptivity team employs crowdsourcing for both feedback and testing. The team contacted power users and asked for input on a new demo prototype called Raptivity LinkerBeta. This new product was launched recently with the beta customers being involved right from conceptualization phase. This customer feedback at every stage ensured that the product offered features for novice and advanced users both.

If you are interested in becoming a member of our power user group, please send us an email (

We will be glad to hear of any creative ways used for crowdsourcing at your company. Do share them with us.

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